Definition / Objective
Hotel Appraisal, Resort Appraisal – Hospitality real estate valuations in Latin America and elsewhere are unique because the value considers real estate and the closely associated value of the hotel business. Valuations of hotels and resorts have the following uses: Reporting (IFRS or NIIF), bank loans, disposition, and for decision-making. LOGAN has completed hotel valuations in Mexico, Colombia, Peru, Costa Rica, and Panama. Brands of hotels-resorts that LOGAN has valued includes Holiday Inn Express, IBIS, Trypp, Decameron, Intercontinental among others.
Property Types / Opportunity
By Facilities
- Full-Service – Limited Service – Resort – Convention – All-Suite – Extended-Stay – Boutique
By Price Segment
- Luxury – Upper Upscale – Midscale/Upper Midscale – Economy – Budget
By Market Orientation
- Commercial – Leisure – Convention – Residential
Approaches, Relevance & Methods / Solution
Cost – the cost approach is relevant when properties are relatively new.
Sales comp or market approach – in Latin America this is difficult to apply with hotels, as there are few transactions that take place – and comps are often not comparable.
Income capitalization – relevant method of valuation because it takes into account the income of a property, but loses relevance when property is in stabilization or in an atypical market (pandemic as an example).
DCF – often the best method, as it summarizes income projections and cost projections to conclude a NOI. This is the preferred method of evaluating potential acquisitions of hotels for investors in Latin America.
Value Impacting Factors
- ADR – Average Daily Rate – Occupancy – Location quality – Cap rate – Discount rate
Important Inputs / Key Features
- Client supplied data, field data, in-house data – ADR and occupancy rates of subject and market – Hotel – resort operating contract
Recent Trends
Online booking – proprietary reservation platforms.
Hip, younger generation focused hotel format – Moxy as an example.
Covid restrictions and their impact on the hospitality industry – very negative, but for some countries such as Mexico, the rebound has been rapid.
Deliverable Structure & Scope
A. Value impacting considerations B. Purpose, scope, limitations of the report C. Description of the site D. Improvement description. E. Scope of work. F. HBU. G. Approaches to value. H. Reconciliation. I. Certification statement
Notable Markets & Corridors
Colombia
Medellin Bogota Cartagena Santa Marta San Andres
Mexico
Cancun, Riviera Maya Cabo San Lucas Puerto Vallarta Tulum Playa del Carmen
Peru
Lima, Miraflores Lima, San Isidro Lima, Santa Cruz
CR-CA
Papagayo Tamarindo Guanacaste Bocas del Toro Panamá
